Puro Fairtrade Coffee Puro isn’t just a brand of coffee, it’s an institution, one that prides itself on helping the world to breathe a little easier. Firstly, it is certified by the Fairtrade Foundation and committed to purchasing all of its beans from Fairtrade co-operatives. Secondly, it actively supports the need to slow down and eventually halt the destruction of the lungs of the Earth and natural abode of the finest coffee – the tropical rainforest. Rainforests are born again with Puro’s helping hand. Working alongside the World Land Trust, Puro uses profits generated from the sale of each bag of coffee to buy and protect areas of rainforest in South America. Restoring habitats, reintroducing lost species and reinvigorating the land, where coffee is grown under the shade of native trees, has become a love for Puro. One that easily matches its love for fine coffee. Available in both Fairtrade and Fairtrade Organic blends, and a variety of distinctive flavours, Puro is a treat for the taste buds and the ‘ethical choice’ of coffee. Each bean carries a message, a story. Puro believes that today’s consumers care more about what they drink, that when they hear those stories, they will choose Puro – not just for the unrivalled taste, but to help make sure those stories continue. Click to visit our Puro Fairtrade Coffee website.