Hand Roasted Before the cup, roasting is the most important stage in coffee production, and can be the make or break of a good cup of coffee. Roasting is when the hard work of the coffee farmer is celebrated. The farmer grows it, harvests it and ships it. To afford their coffee any less than the utmost respect at the roasting stage would be a tragedy. We are specialists in small batch roasting right here in Cornwall, a time-honoured artisan method, which uses much smaller machines and less than 10kg of beans per roast, to ensure the utmost freshness and an even more refined taste.